BasePlus and the Technology Vendor Community
Now more than ever before, Vendors need to see that their investment in demand creation activities is translated into revenue and profit on the bottom line. BasePlus is uniquely placed to convert this need into reality.
Working either directly for Technology Vendors, or in conjunction with Vendors’ distribution and reseller channel partners, BasePlus delivers managed pipelines of qualified business opportunities which, when tracked to close, deliver the returns on investment required.
BasePlus and Technology Distribution
Technology Distributors face a unique challenge in that their visibility of the results of their demand generation activities is largely dependent on the voluntary feedback of their reseller partners. In most cases, this feedback is infrequent, inaccurate or even non-existent, so showing a return on investment or directly linking closed business to demand generated, is almost impossible.
Opportunity Lifecycle Management from BasePlus solves this problem.
BasePlus and the VAR/Partner Community
Channel Partners are under increasing pressure from Vendors and Distributors to show returns on marketing investment, but many struggle to maintain visibility of opportunities, let alone track their true progress, once they have been allocated to Sales. There are many reasons why this is the case: reliance on systems; the “gap” between Marketing and Sales; pressure to close business in the short-term. All of these factors and more are catered for in Opportunity Lifecycle Management from BasePlus.
BasePlus and Software & Services Providers
Software providers (ISV’s) and Service Providers also face challenges in both generating requirements for often complex business solutions and ensuring that those opportunities are then well managed and monitored. BasePlus has a long and successful track record of generating opportunities for complex solutions and with Opportunity Lifecycle Management, has the proven ability to manage those opportunities to successful fruition.