Opportunities which are passed by Quality Control have only passed basic qualification criteria. Now they are fully qualified, and where possible developed further, by experienced Business Development Managers. If your salespeople are to accept and pursue the opportunities, they need to be “sales-ready”. Over 80% of all embryonic sales opportunities are overlooked by sales.
However, where opportunities require nurturing and development to achieve “sales-readiness”, they enter NurturePool and are progressed to sales-readiness by BasePlus.