As opportunities are managed into our clients’ sales teams, BasePlus also focuses on delivering business which can be traced back to the opportunities first generated and secured - either at the start of the process, or as a result of development in NurturePool.
In order to achieve this, a sales pipeline is built which gives you full visibility not only of progress by BasePlus, but also of opportunities in progress with distributed or direct sales teams. For the first time, you can see forecast and closed revenues directly attributable to your investment in demand generation.