NurturePool is the buffer zone in which embryonic and longer term sales opportunities are tracked, nurtured and developed so that they can be transferred to your sales teams at a stage where direct sales engagement is needed to progress the opportunity to close.
Whether deployed as a complimentary service to your existing front end lead generation program, or delivered as part of a wider programme from BasePlus, NurturePool manages the very focused activity required to retain and develop many embryonic sales opportunities to the point of face to face engagement with the end user.