OLM White Paper Download
Learn how to achieve actual, traceable return on investment with OLM. Understand how to convert marketing programs into closed business with OLM.
Download OLM White Paper here
Opportunity Lifecycle Management increases the market presence of Telepresence for Cisco...
Taking advantage of complete management of the Opportunity Lifecycle, Cisco is seeing unprecedented visibility of opportunities for its Telepresence video conferencing solutions flowing through the sales pipelines of its partner network.
A Cisco Marketing Manager said, “BasePlus delivers far more than could be expected from telemarketing agencies. I have deployed their services to build, maintain and manage a new business opportunity pipeline for Cisco Telepresence.
We now have full visibility of the opportunities as they progress through the sales pipelines of our partner network and we are able to track and report return on investment far more accurately.”
Oracle and Avnet deploy BasePlus OLM services to powerful effect...
Working in partnership, Oracle and Avnet have deployed Opportunity Lifecycle Management (OLM) from BasePlus to build and manage a multi-million pound pipeline of Oracle hardware and software opportunities with their partner network.
With many opportunities generated, nurtured and developed through the pipeline, partner business now forecast and closing is already showing both Oracle and Avnet the returns on investment in their demand generation activities which would previously have been impossible with traditional lead/demand generation methods.
An Avnet Marketing Manager said,
"BasePlus provides a depth of service which goes way beyond the capabilities of telemarketing services. I’ve worked with BasePlus for a number years now, and their services provide increasing business value to Avnet and our partners.
Their Opportunity Lifecycle Management (OLM) programs are unique in my experience, fully closed loop programs that incorporates Sales Qualification, Partner Handover, Pipeline Management & Reporting as well as Opportunity Follow Up/Tracking with our partners. These services have provided Avnet with more visibility and management information than ever before, not to mention a healthy and growing multimillion pound pipeline of well qualified and deal registration approved sales opportunities."
Pipeline Management – OLM and the Sales Funnel
Without management, new business sales and marketing leads will invariably disappear either before entering, or during progress through the sales funnel or pipeline. Hoping that this won't be the case is purely a case of trusting to chance.
There can be very few situations in which your business, or any other business, would invest money in a service which relies purely on chance to achieve any tangible results.
Taking chance out of the equation can only be achieved with a robust seamless process, skilled & experienced personnel and a focus on the endgame: closed business. Watch our brief video to see more........or watch our video on building productive pipelines.