BasePlus - Creators of Opportunity Lifecycle Management for Technology Businesses

Generate and Qualify The first stage of the new business sales process, where the quality of opportunities produced is key to achieving the ultimate objective........closed business
NurturePool Many sales opportunities are identified at an embryonic stage of their development. These require nurturing to the point of “sales-readiness” to ensure that they are not over-looked by busy salespeople.
Pipeline: Build & Manage See clear evidence of the progress of your new business pipeline; the stage-by-stage development of your opportunities, and the growing revenue potential of your marketing or sales program. A genuine sales pipeline managed by sales professionals.
Track To Close Generating, qualifying. nurturing and managing opportunities gives unparalleled visibility of campaign progress but the key benchmark of measurable success is the closed business which results...

Opportunity Lifecycle Management

Industry research shows that over 80% of all sales leads are never pursued through to close, which is hardly surprising when, on average, only 11% of all sales leads receive any attention from salespeople in the first place.

This research shows that while “Lead Generation” will produce leads, it will not deliver its primary objective: incremental business.

Opportunity Lifecycle Management is a unique BasePlus solution - designed and proven to solve this universal problem - which delivers new business from the point of opportunity generation, through to completion.

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Mission

BasePlus is a Technology industry-specific business development organisation which specialises in converting traditional demand generation into fully managed sales pipelines resulting in closed business. Our mission is to convert demand generation funding into incremental business for our clients. If you are a Technology Vendor, Distributor, Software house, Services business or VAR seeking to create incremental business, we have the sales and marketing solution your business needs.

New : June 2011 - Opportunity Lifecycle Management white paper available for download

Latest OLM programs in action for Cisco, Oracle and Avnet.